UEFA Champions League: A Soft Power Star



The UEFA Champions League revisits its brand identity every three years, and this year has refreshed and added to existing brand assets to meet the concept of “highlighting moments that make the ultimate stage”. While established elements like the anthem, the star ball logo, the trophy and the stadium remain constant, the branding team have added new core palette colours for a fresher look, new assets to support mobile devices, a flexible colour co-branding system for commercial partners and more.


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