And the Winner is...
Rare Life
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Rare Grooves
Tune in on the first Monday of each month to listen to a recommended playlist to help you curb those pesky Monday blues, whether you're sat at your desk, staring out the train window, crammed onto that rush hour bus or tube, Rare Grooves will lift your mood!
Rare Blog
Read about our latest thinking!




- Dec 7, 2018
- 5 min
High times and Soft Power


- Nov 13, 2018
- 1 min
Nike: A Soft Power Star

- Oct 12, 2018
- 6 min
Selling isn't past its sell-by date: The ROI of Soft Power


- Oct 9, 2018
- 1 min
SKYN: A Soft Power Star


- Sep 13, 2018
- 1 min
UEFA Champions League: A Soft Power Star


- Aug 21, 2018
- 5 min
A soft power look a behavioural economics in branding


- Aug 15, 2018
- 1 min
Guinness: A Softer Power Star


- Jul 24, 2018
- 7 min
The soft power of technology: Why machines can't work without the human touch


- Jul 16, 2018
- 1 min
Oatly: A Soft Power Star


- Jul 10, 2018
- 3 min
The big wins and brand own goals at the 2018 World Cup

- May 2, 2018
- 3 min
Soft Power Classic: How we helped Pizza Express Live from creative concept to High Street hotspot


- Apr 4, 2018
- 6 min
“Soft power can take you all the way” - global strategist Giles Jepson on legacy FMCG brands


- Jan 23, 2018
- 3 min
Soft Power for brand: What does it mean and why does it matter?


- Nov 29, 2017
- 3 min
The Brexit effect: What are the challenges for FMCG in 2018, and how will soft power play its part?


- Nov 16, 2017
- 1 min
Ginerosity: A Soft Power Star


- Nov 14, 2017
- 5 min
Soft Power stars: 5 food and drink brands that are doing it right


- Sep 5, 2017
- 4 min
Roast turkey brand power (and what you can learn from it)


- Aug 7, 2017
- 5 min
How tech thinking can inspire brand innovation


- Jun 1, 2017
- 5 min
Feel Everything: How SKYN leapfrogged the competition with disruptive soft power thinking