Code Red

Updated: Apr 21

If you’ve seen our recent trends video, you will be aware that we’ve explored the 6 big food and drink trends that we believe will impact brands in all categories.


In this blog series, we want to delve a little deeper and explore each trend on its own.


Our final trend focuses on one ingredient.


Red Ginseng.


Red Ginseng is the Asian variety of ginseng (as opposed to the American variety) and is used medicinally for improving overall health, strengthening immune systems and helping fight off stress and disease.


There are a number of key factors that are driving the growth of the ‘ginseng extracts’ market however one key reason is the growing demand for products with pharmaceutical applications and their effectiveness in treating numerous health diseases.


From our research we’ve uncovered 7 Proven Health Benefits of Red Ginseng.

  1. Potent Antioxidant that reduces inflammation

  2. Benefits brain function

  3. Improves erectile dysfunction

  4. Boosts the immune system

  5. Potential cancer fighting properties

  6. Fight’s tiredness and increases energy levels

  7. Lower’s blood sugar

Interestingly, with all the potential health benefits associated with Red Ginseng, we couldn’t actually uncover many Western brands tapping into this trend as yet, so we went ahead and created one.


Introducing Red G, an immune boosting energy gel that comes in a 50ml pouch.

If you like what you see, why not contact us to find out more about our approach to strategic creativity and how we bring trend led concepts to life