High times and Soft Power
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Rare Blog
Read about our latest thinking!




- Sep 13, 2018
- 1 min
UEFA Champions League: A Soft Power Star


- Sep 6, 2018
- 7 min
A brief history of brand psychology


- Aug 21, 2018
- 5 min
A soft power look a behavioural economics in branding


- Aug 15, 2018
- 1 min
Guinness: A Softer Power Star


- Jul 10, 2018
- 3 min
The big wins and brand own goals at the 2018 World Cup

- Apr 18, 2018
- 15 min
Post-FUTR interview - Andrew Piper (Rare), Ric Flow (Millennial), Leon Tu (Gen Y)


- Feb 20, 2018
- 4 min
Soft Power solution: 3 ways small changes can make a big difference to your brand


- Jan 23, 2018
- 3 min
Soft Power for brand: What does it mean and why does it matter?


- Dec 12, 2017
- 3 min
Brand Santa: 7 way the jolly old fat man endures


- Aug 29, 2017
- 4 min
Beyond craft: What are the latest trends in the alcohol market?


- Aug 15, 2017
- 4 min
Cross border branding: How we speak to European audiences through design


- Aug 8, 2017
- 8 min
Interview: Sara Mendez


- Jul 31, 2017
- 4 min
Thank you for smoking: Why e-cigarettes are the new brand Wild West


- Jun 20, 2017
- 3 min
Time and Money: A brand manager's guide to Rapid response creative agility


- May 12, 2017
- 10 min
Getting down and dirty: Brand-building in the post-trust era

- Apr 13, 2017
- 3 min
OTC, POS and on-shelf: The challenges and opportunities for consumer healthcare


- Apr 4, 2017
- 4 min
Food of the future: The next 50 years for FMCG


- Mar 16, 2017
- 3 min
Why McDonald's is taking their brand back to basics


- Mar 7, 2017
- 4 min
Plain packaging in FMCH: How can brands future proof for a generic future?