High times and Soft Power
If cannabis is legalised in the UK, what branding lessons can we learn from the US and Canada? Are we on the cusp of cannabis...
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Rare Blog
Read about our latest thinking!
- Sep 13, 2018
- 1 min
UEFA Champions League: A Soft Power Star
The UEFA Champions League revisits its brand identity every three years, and this year has refreshed and added to existing brand assets...
- Sep 6, 2018
- 7 min
A brief history of brand psychology
Choosing a new mobile phone can be tough. There’s a whole host of brands out there, all offering different operating systems, phone...
- Aug 21, 2018
- 5 min
A soft power look a behavioural economics in branding
Brand managers are, in part, tasked with driving growth and converting consumers, and they want something impressive they can show off....
- Aug 15, 2018
- 1 min
Guinness: A Softer Power Star
While we’ve recently focused on soft power successes from new FMCG brands, it’s important not to forget the established players. For us,...
- Jul 10, 2018
- 3 min
The big wins and brand own goals at the 2018 World Cup
With the World Cup such a significant event in the sporting calendar, it’s unsurprising that so many brands have used the tournament in...
- Apr 18, 2018
- 15 min
Post-FUTR interview - Andrew Piper (Rare), Ric Flow (Millennial), Leon Tu (Gen Y)
This year’s London FUTR summit (formerly known as Millennial 20/20) took place in mid-March, sharing the latest innovations and campaigns...
- Feb 20, 2018
- 4 min
Soft Power solution: 3 ways small changes can make a big difference to your brand
Is it soap? The term ‘Soft power’ often raises a question or two from our clients. Why are Rare Design talking about laundry powder in a...
- Jan 23, 2018
- 3 min
Soft Power for brand: What does it mean and why does it matter?
In an age of zero-based budgeting, savvy consumers and fierce competition, winning market share through brand design has never been more...
- Dec 12, 2017
- 3 min
Brand Santa: 7 way the jolly old fat man endures
Santa has been around a long, long time - arguably since the fourth century A.D. Even his most modern incarnation - the jolly fat chap...
- Aug 29, 2017
- 4 min
Beyond craft: What are the latest trends in the alcohol market?
Over the last few years, one word’s dominated the UK alcohol market - “craft”. Independent breweries and major distilleries have...
- Aug 15, 2017
- 4 min
Cross border branding: How we speak to European audiences through design
When your business operates across national boundaries, some ideas…don’t translate well. Whether it’s the Vauxhall Nova - the name means...
- Aug 8, 2017
- 8 min
Interview: Sara Mendez
Sara Mendez-Bermudez is Head of European Brand Experience for People Against Dirty - the business behind eco-friendly home, fabric and...
- Jul 31, 2017
- 4 min
Thank you for smoking: Why e-cigarettes are the new brand Wild West
Jazz. Rock n Roll. Punk. Hip hop. Disco. Electronica: the 20th century was packed with musical innovation, as forward thinking artists...
- Jun 20, 2017
- 3 min
Time and Money: A brand manager's guide to Rapid response creative agility
Time is a valuable resource and a crucial metric. We allocate time to projects, and we measure their success by how fast they get...
- May 12, 2017
- 10 min
Getting down and dirty: Brand-building in the post-trust era
Last week, we were fortunate enough to lead a panel on brand-building in the post-trust era at the London edition of innovation festival...
- Apr 13, 2017
- 3 min
OTC, POS and on-shelf: The challenges and opportunities for consumer healthcare
Getting a product onto a buyer’s shopping list is easy. Getting them to purchase your brand? That’s the hard part. A beautiful brand...
- Apr 4, 2017
- 4 min
Food of the future: The next 50 years for FMCG
Innovation is about the long view. To develop the stories and values of FMCG brands, we have to think about current trends and where...
- Mar 16, 2017
- 3 min
Why McDonald's is taking their brand back to basics
“Werde, der du bist” (“Become who you are”) – Friedrich Nietzsche Last week, McDonald’s – a company worth more than $100 billion, with...
- Mar 7, 2017
- 4 min
Plain packaging in FMCH: How can brands future proof for a generic future?
FMCG merchandising is about visually seducing the consumer at point-of-sale (POS). Products vie for consumer attention with loud, smart...
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