Rare Life

From music to fashion, art and design. You can find all the things that inspire us on a daily basis right here!

Rare Insta

Follow us on instagram @raredesignlondon to keep up with what we are up to!

Rare Grooves

Tune in on the first Monday of each month to listen to a recommended playlist to help you curb those pesky Monday blues, whether you're sat at your desk, staring out the train window, crammed onto that rush hour bus or tube, Rare Grooves will lift your mood!

Rare Blog

Read about our latest thinking!

Nov 30, 2018
1 min

Bob Dylan's Mondo Scripto: A Rare Safari

Tuesday 27th November was the date for our most recent Safari, a trip to the Halycon Gallery to view Bob Dylan's Mondo Scripto, a...

Nov 13, 2018
1 min

Nike: A Soft Power Star

Nike are no strangers to controversy, but their most recent campaign has garnered plenty of backlash. They’re celebrating the 30th...

Oct 9, 2018
1 min

SKYN: A Soft Power Star

SKYN’s approach wasn’t always one of soft power. In the beginning, their marketing was product-focused, detailing the functional benefits...

Sep 13, 2018
1 min

UEFA Champions League: A Soft Power Star

The UEFA Champions League revisits its brand identity every three years, and this year has refreshed and added to existing brand assets...

Aug 15, 2018
1 min

Guinness: A Softer Power Star

While we’ve recently focused on soft power successes from new FMCG brands, it’s important not to forget the established players. For us,...

Jul 16, 2018
1 min

Oatly: A Soft Power Star

Here in the UK, the milk alternatives sector is set to grow by 43% in the next four years. Oat milk brand Oatly has been described by...

May 16, 2018
6 min

At your service: A blueprint for the next 10 years of service sector design

In March this year, the IHS Markit/CIPS UK Services Purchasing Managers’ Index revealed that growth in the services sector had just hit a...

Nov 10, 2017
3 min

Millennials as a mindset: Are demographics still relevant to brands?

Love it or hate it, the term ‘millennials’ is here to stay - for a while at least. But how much do you know about millennial marketing -...

Aug 15, 2017
4 min

Cross border branding: How we speak to European audiences through design

When your business operates across national boundaries, some ideas…don’t translate well. Whether it’s the Vauxhall Nova - the name means...

Jul 4, 2017
5 min

FMCG design cliches: Why they suck

Let’s face it – we all know that advertisers make their big bucks by selling a fantasy. The thing is, it always seems to be the same...

Mar 16, 2017
3 min

Design-led innovation in the service sector

Be honest: when you see the word ‘design’, what do you think? People often think of design as purely aesthetic; in truth, it’s practical...

Jan 26, 2017
8 min

Making the case for design-centric brand building

Design, innovation, brand: All the work we do at Rare can be traced back to these three fundamental elements. Rare director, Andrew...

Jul 6, 2016
3 min

Beauty as a force for disruption

Perhaps a consequence of tight deadlines and even tighter budgets, but it often seems brands sacrifice beautiful design for...