Rare is a specialist creative consultancy. Our guiding principle is 'Creating Impact from the Outside-In'. We create solutions by understanding what people actually see, think and feel. We design powerful visual identity and communication assets that enable your values and messages to travel faster and further, engaging your audience and influencing change.
Many organisations and their brands are ‘inside out’ – projecting internal ideas and preferences onto the audience and hoping they resonate. So much money and time is invested in gathering data, analysis and insights, but so little goes into communicating them and the value gets lost in translation. We offer a range of services to address this challenge in three key areas