Rare helps businesses large and small
execute innovation, brand and design strategy using a combination of great design,
strategic creativity, technology and speed.


Consumer driven, future focused and enabled by data, we combine the power of AI & human creativity to offer rapid response creation of propositions, concepts and research stimulus for consumer testing and rollout


Using our Soft Power design approach, we look to understand the complex relationships between consumers and the different brand elements and bring them together in a
single-minded way.


From creating strong visual identities to seamless brand experiences and impactful packaging design, we create clear, rational stories with the brand identity at the core.

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Design Room

Virtual Design Studio

Work directly with our creative team. In real time.


Meet DAN

AI for Design

Discover a new tool for innovation

“Amazingly fast & impactful.

An exciting new way to explore  creative ideas”



Innovation Manager

“Rare creates clear, rational stories with the brand identity at the core"



Global. Sourcing Manager

"Brand owners need great work  at speed for great value.

Rare provide this"     




"Original brand design that expertly defines and communicates our values

and purpose"     


Rare is proud to be in the Createch 2020 '100 Ones to Watch' list.
One hundred pioneering UK businesses built on the convergence of creativity and technology