This year, Rare has been part of a talented team working on brand design and development for TradeKart - the new rapid delivery app that is transforming the working day for tradespeople and their clients.
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We worked closely with the team to develop core brand assets and an impactful, engaging brand book that enabled rapid activation of the brand message: on-app, on social and in-store.
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In addition, we supported the sales team with optimised presentations and a dynamic overview film.
Responsive and reactive.
Startups move very fast and need their support teams to be agile.
For Rare this means:
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Being invested in the bigger picture by sharing the Founder's vision
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Responding intelligently and proactively to ensure durable brand standards are being established and maintained
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Reacting to solve the immediate challenges of the day with confidence, quality and speed
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TradeKart's dynamic, boots on the ground, in-person marketing strategy is fuelled with numerous well designed resources that are rapidly embedding the brand's distinctive visual identity and relatable personality with the community it serves.
