Sunrise Senior Living
With bold new approach to photography, our work refreshing the Sunrise and Gracewell brand guidelines and marketing assets expertly reflects their new and distinct proposition.
Brief
In order to increase market share and resist downward market forces, Sunrise Senior Living has created a new and distinct proposition for the Sunrise Senior Living & Gracewell Healthcare brands under the promise of a sense of purpose and self-worth for everyone.
They now needed to refresh the brand guidelines and marketing communications collateral to reflect these new propositions
Solution
Our work delivered a single-minded creative execution across a range of assets that reflects the existing brand heritage and builds on the new UK proposition work to successfully communicate the brand promises both internally and externally.
