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As the brand design agency of record, our work helped to build the premium credentials of the leading vape brand internally and externally.

We need premium packaging design solutions for our range of e-liquids and devices that delivers a strong up-sell path through a holistically superior sensory delivers and works across our global business units.


Our work helped Vype launch a numerous new ranges, new flavours and new devices across key global markets. Each design achieved on standout with clear links to the core Vype brand identity and an easy to understand design navigation system.

"Rare creates clear, rational stories with the brand identity at the core."

Global Sourcing Manager
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