Pizza Express Live

The new brand concept and visual identity helped Pizza Express use music to attract a new consumer to the brand whilst staying true to its heritage.
Brief

How can we develop a new brand concept and visual identity that combines the essence of Pizza Express with its Jazz music heritage to attract the ‘emerging trendy & affluent posh Millennial’ consumer.

Solution

Working closely with the core team and interviewing key stakeholders across the business ensured the exciting new proposition remained true to the vision and values of the core brand. Our reinterpretation of core Pizza Express brand assets to create a dynamic new experience.