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A new Arrival.
Rare worked closely with the UK's leading diversity and inclusion practice Arrival, developing the brand's new visual identity and communication strategy.

This strong work signals Arrival's unique place as change maker in the workplace: unlocking the commercial power of diversity and inclusion, and confirms its experience and authority in a sector crowded with opinion.  


Clarity and Confidence. 
Arrival has more than 20 years' experience, an exceptional network and an enviable success record.

For Rare this meant:

Presenting the brand as the unrivalled authority in the sector: the new logo and visual identity are designed as an impactful platform for the expertise within the business

Working closely with the client to ensure the unique attributes of the business lead the communication strategy: the new visual assets frame the offer with confidence

The strong, simple and sustainable design system amplifies Arrival's 'diversity dividend' at every stage of the client journey, resourcing the brand for commercial and reputational growth

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The programme included a striking new logo, comprehensive photography assets, design for a completely new website and brand guidelines that addressed wide-ranging applications from digital comms to reports and case studies.

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