Tokyo Kitchen

Our design, inspired by the vibrant energy of a traditional Asian food market, boldly promotes the texture and ingredients of the recipe for this new frozen range of authentic Japanese dishes from London-based challenger brand Café Asia.
Brief

To create an exciting new brand and packaging design for our Chicken Ramen that will showcase the freshness and taste of this meal ensuring good shelf standout with scope to add to the range.

Solution

We identified a new name ‘Tokyo Kitchen’ and created a distinctive logo and packaging design that reflects authenticity with oriental cues and effective photography of the delicious meal. We also depicted the brand story and easy to understand cooking instructions that feature on the packaging to engage the consumer.