Gunna

Designing a new kind of soft drink that responds to consumers' preference for lower sugar products with unusual flavours that can be an alternative to alcohol.

Brief

We are on a mission to spice up premium soft drinks and bring some excitement to UK consumers taste buds with the low sugar, delicious, characterful flavours.
We need a brand identity and pack design that reflects this.

Solution

Our Work has created an exciting and differentiated brand and visual identity, packaging design, tone of voice and communication idea for Gunna.

“Gunna certainly has the differentiation factor. You might be forgiven for confusing it with a craft beer brand, given its quirky branding and inventive variants.”
The Grocer

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Gunna

Designing a new kind of soft drink that responds to consumers' preference for lower sugar products with unusual flavours that can be an alternative to alcohol.

Brief

Solution

“Gunna certainly has the differentiation factor. You might be forgiven for confusing it with a craft beer brand, given its quirky branding and inventive variants.” The Grocer

Folio

“Gunna certainly has the differentiation factor. You might be forgiven for confusing it with a craft beer brand, given its quirky branding and inventive variants.”
The Grocer