Cl-ear

Our design introduces the brand as an exciting, new and credible alternative within the ear care category for adults and specifically targeting kids.
Brief

Create a strong brand identity and packaging design for the Cl-ear ear care range that provides clear differentiation and optimises individual product’s positioning and avoids consumer confusion.

Solution

This range of ear care products stands out from the competition with a modern and distinctive design and colour scheme, ensuring clear navigation and shelf standout. A balance between commercial retail and pharmaceutical targeted design was achieved with a balance of colour and white to reflect Cl-ear’s position as an OTC health care product.