Balance

Our Strategic design work helped Heinz launch Balance a new range by Weight Watchers responding to insight that consumers are seeking high quality, healthy meals with the convenience of frozen.

Brief

To explore, develop and launch a new ‘Healthy’ range for WWfH that looked to move away from its current ‘slimming’ positioning and capture new consumers.

Solution

We leveraged comprehensive existing research to inform a new strategy for brand, range and design in the Healthy frozen category we used a design-led approach to realise new thinking for WWfH and explore the potential for this new range.

“With this new range and design, we have ensured great on-shelf standout with a focus on food cues and appealing photography that inspire consumers and tap into their health- conscious foodie mindsets.”

Senior Brand Manager