The pros and cons of influencer marketing for brands
Twenty years ago there were just five channels on UK terrestrial television. No smartphones, no social media, no mainstream internet. It was all so quiet. Anyone trying to get your attention could do so with fairly little in the way of ‘thinking outside the box’. Fast-forward to 2017 and the playing field looks very different — in fact the entire game’s changed. And the volume has been well and truly cranked up to cacophonous. In a world where two thirds of 16-19 year olds ch
