Jan 121 min readNow & Then - Weight Watchers from HeinzThe latest in the series charts the strategic design evolutions of Weight Watchers from Heinz (WWfH), Frozen Ready Meals (FRM) over 11 years. Our work ensures that, as a brand, they continue to evolve and stay relevant for their consumer.brandbusinessdesignidentitypackagingstrategyheinzweight watchersdesign•brand•brand identity
The latest in the series charts the strategic design evolutions of Weight Watchers from Heinz (WWfH), Frozen Ready Meals (FRM) over 11 years. Our work ensures that, as a brand, they continue to evolve and stay relevant for their consumer.