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Let's put an end to Sugar Spike Ideation

We had this bespoke illustration designed for us by Jake Goretzki last year. It nicely sums up what tends to happen in many an innovation workshop:

For too many agencies, the metric for a successful day spent generating ideas is quantity. Lots of ideas means more for the money. Quantity equals value. Or does it? In fact, it’s a false economy. Mammoth thought-lists will quickly be whittled down, so it makes sense to skip the disappointment and focus on a small number of big ideas.

Our view is that by combining the power of design with speed, strategic creativity and collaboration you well and truly end this thinking.


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