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La Croix: A Soft Power Star

Just when you thought there wasn’t space for another successful soft drink brand… Sparkling US beverage brand, La Croix are giving superbrands like PepsiCo a serious run for their money - prompting the soft drink giant to launch their own rival flavoured water drink, Bubly.

Although it was launched in the 80s, in recent years, La Croix’s eye-catching cans of flavoured, carbonated water have had a surge in popularity, sparking a cult following - particularly amongst Millennials.

La Croix is our soft power star due to its use of an authentic 80’s design, a youthful, joie de vivre feel and savvy positioning as a health and wellness drink, it’s the perfect example of a brand that has successfully tapped into the zeitgeist.

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