Ecoalf - A Soft Power Star


20 years ago, environmentalism was seen as something hippies in sandals cared about, and brands with green credentials almost pandered to that reputation. Now, however, we’re seeing a vibrant stream of new brands emerging with sustainability and style at their core. We met Spanish clothing brand ECoalf at Thinkers50 and were taken aback by the fact that not only do they have a great message and fantastic ethos, but this commitment also comes dressed to impress.

The messaging and tone is all geared around the planet, the collaborations and projects the brand embarks on show their commitment to the cause and the products themselves are perfected tailored to the audience, in every way. Sleek sophistication and a clear purpose to back it up: they could teach a lot of established brands a thing or two