Are you Hedonistically Pure?



We are exploring how by using AI, we can augment the creative process and get to better, more distinctive and diverse outputs, fast.


Using our Rare AI process (or DAN as we like to call it) we recently explored the opportunities in 'Naturals' and created 3 distinct platforms as a starting point for creative development.


Here's how:


1. We trained DAN using internal documentation and relevant, publicly available data sources


2. We ran a number of key word search queries linked to Natural. This included the words fresh, vibrant, flawless and pure


3. We analysed and interpreted the data and the different word association and imagery to create 3 opportunity areas which were brought to life as mood boards


The question is, are you exploring any of these opportunities for you brand?