We’re all used to seeing the whites, reds and blues of probiotic yoghurt drink packaging - a tried and tested, almost clinical formula that defines the category.
Until now...
Actimel's new range has broken the category codes with their new range, comprising four different varieties designed for four different situations.
The on-shelf impact is striking, with great use of colour to stand out from the competition and promote the product’s functional benefits, as well as giving a more premium feel.