Rare Life

Nike are no strangers to controversy, but their most recent campaign has garnered plenty of backlash. They’re celebrating the 30th anniversary of the “Just Do It” slogan with a campaign that features NFL quarterback, Colin Kaepernick, who was lambasted for refusing to stand during the national anthem in 2016 in protest at police racism. We love it. Our philosophy is that brands, products and services should mean something to someone rather than nothing to everyone - and Nike

Here in the UK, the milk alternatives sector is set to grow by 43% in the next four years. Oat milk brand Oatly has been described by Vice as ‘America’s trendiest plant milk’, and they’ve seen ‘exceptional growth in demand’ in the UK too. Clearly its flavour and nutritional benefits have a part to play, but Oatly’s soft power approach to branding is making them stand out too. Four years ago, they began the shift from a manufacturer to a lifestyle brand: cue packaging with ver