Rare Life

If you had a pound for every time someone wrote about Millennials, you’d be reading this on the deck of your yacht. With so many theories, studies and endless definitions of the term, you’d think we’d know by now exactly what constitutes a ‘Millennial’ – nominally those aged 20–34 years – and what they want from brands. Despite our best efforts, however, the word remains shrouded in mystery and contradiction, like a 21st-century Mona Lisa. So what, if anything, is the secret

Following last year's event, the Rare team are excited to be back at this years Millennial 2020 summit in London on 13th & 14th March. Make sure you book it into the diary and don't forget to use the RARE20 discount code for your entry ticket. #Millennial2020 #Millennial #BrandBuilding

Love it or hate it, the term ‘millennials’ is here to stay - for a while at least. But how much do you know about millennial marketing - and what’s the best way to approach it? According to the widely accepted definition, there are around 13.8 million millennials across the UK – a significant audience for marketers to target. Born between 1980 and 1994, they’re a generation that is lazy and unproductive, and less religious and more ethically and racially diverse than other ag