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Rare Blog

Read about our latest thinking!

Oct 30, 2018
5 min

Reality check(out): Did 2018's FMCG trends impact the bottom line?

2018 has been a difficult year for FMCG. Nielsen report that revenue growth in the sector has stagnated, with a drop predicted for...

Apr 4, 2018
6 min

“Soft power can take you all the way” - global strategist Giles Jepson on legacy FMCG brands

Today, legacy brands in FMCG are facing a dramatic escalation in the pace of business, technology and change. With the 2008 financial...

Jan 9, 2018
5 min

5 key FMCG consumer trends for 2018

Food fads come and go with the wind - but true food trends, powered by consumer behaviour, are a very different beast. While fads can...

Dec 19, 2017
6 min

FMCG trends 2018: Are they all nonsense?

From the exotic to the obscure, annual industry forecasts for hot new food trends don’t always come to fruition. In 2015 we were all...

Nov 14, 2017
5 min

Soft Power stars: 5 food and drink brands that are doing it right

Step into any supermarket, and you’ll find yourself faced with a bewildering amount of choice - even if you’re just after a simple packet...

Oct 17, 2017
5 min

Data by design: How AI and big data will change the face of FMCG in the next 10 years

Artificial Intelligence and ‘big data’ have emerged as the most powerful FMCG tools around. That’s not hyperbole. In March 2015, the...

Sep 12, 2017
4 min

The 4 lessons vape brands can learn from FMCG

A war is being waged against the UK tobacco industry. The government has set its sights on achieving a smokefree nation by 2030; in 2016,...

Jul 31, 2017
4 min

Thank you for smoking: Why e-cigarettes are the new brand Wild West

Jazz. Rock n Roll. Punk. Hip hop. Disco. Electronica: the 20th century was packed with musical innovation, as forward thinking artists...

Jul 12, 2017
6 min

FMCG trends: Where next for healthy eating?

What does “healthy eating” actually mean? Ten years ago, “organic” was the buzzword. Today, the focus is very much on “clean” ways of...

Jul 4, 2017
5 min

FMCG design cliches: Why they suck

Let’s face it – we all know that advertisers make their big bucks by selling a fantasy. The thing is, it always seems to be the same...

Apr 4, 2017
4 min

Food of the future: The next 50 years for FMCG

Innovation is about the long view. To develop the stories and values of FMCG brands, we have to think about current trends and where...

Mar 7, 2017
4 min

Plain packaging in FMCH: How can brands future proof for a generic future?

FMCG merchandising is about visually seducing the consumer at point-of-sale (POS). Products vie for consumer attention with loud, smart...

Feb 13, 2017
4 min

White space: brand problem, or brand opportunity?

The term “white space” can mean a wealth of different things. For designers, it’s a beautiful thing: white space on a page separates the...

Nov 25, 2016
4 min

Disruption 2017: Five key categories facing change in the next 12 months

Every once in a while, an industry will see the arrival of a product or service that changes everything. For the travel market, Airbnb...

Jul 18, 2016
4 min

Six packaging innovations that changed FMCG forever

Like ‘mind-blowing’, ‘unique’, and ‘breathtaking’, the food industry can occasionally overuse the word ‘innovative’. But there are some...